The establishment of Page Eleven Marketing & Design has not been without its challenges. Starting with an idea and taking that idea to create a fruitful business is not a simple feat. I have found that it requires many long nights, a lot of trial and error and an element of growth both personally and professionally.
Let's go back to 2015 following the birth of my adorably charismatic and sassy little girl, Evie. I found it really hard as a new Mum with a "career girl" attitude in a corporate world. I wanted to be that Mum that made organic baby food from scratch, did craft and raised a clever and intuiative little human. But I also wanted to wear heels, dress in a suit and make my mark (in a big way) in the marketing space. A dear friend of mine encouraged me to take my love and knack for marketing to build a business that complimented my new lifestyle. You know, be the corporate Mum that made loads of money while their baby slept. What stopped me from doing that straight away? Fear of course. There is nothing quite like the fear of failure to put the brakes on any new business idea. I didn't have the belief that I could do it, nor did I think I was good enough to be taken seriously in the business space.
Fast forward to 2018 and I am proud to say that I have achieved the survival of my first two (official) years in business, succeeded in my full time role as Marketing Manager and managed to keep a small human alive and taught her a few manners along the way. I will be forever grateful to my friend who gave me the kick up the butt that I needed to realise that I was actually really good at what I do. What have been my biggest challenges? Time management by far has been the biggest challenge. Balancing motherhood and business and just life in general sometimes leaves me feeling a little flustered like I am juggling three extremely heavy batons and getting nowhere. But I am. One of my biggest flaws in that I fail to recognise how to measure success. I can't compare my achievements to those of anyone else. I think that is where a lot of people go wrong when they take on their own ventures.
My advice: give yourself a wrap for every little goal you kick. Got all of your orders out? Tell yourself you're amazing. House clean from top to bottom? A pat on the back and a chocolate treat is well deserved.
Love what you do and you will never work a day in your life.
Creative Director | Designer